Full Service

Built for Growth: How Lazy Dog Stays Nimble as it Scales

Inspired by the lifestyle of the Rocky Mountains, where founder Chris Simms spent much of his childhood, Lazy Dog offers the perfect environment for a quick weeknight dinner, a meandering meal with old friends or a big night out.

38
Restaurants
5.6MM+
Parties Seated
3
Vendors Consolidated
CA, CO, GA, IL, NV, TX, VA
States with Presence

"When I joined Lazy Dog in 2016, after nearly 15 years at Bloomin’ Brands, I was committed to reaching the same level of data-driven decision-making. That’s where Wisely comes in. It’s addicting to work alongside Wisely because they’re moving as fast as we are—they have become an integral piece of delivering the Lazy Dog experience. "

Robert Linder
CFO

Challenge

As Lazy Dog grew to over 20 locations, they realized they were outgrowing their technology across a few different aspects of their business.

Solution

“I met Wisely at a critical time in our growth and immediately saw the promise of the platform they’ve built. It’s allowed us to better run our business, drive results, and deliver an experience to our guests that differentiates Lazy Dog while maintaining consistency for our teams as we scale."

The Results

Used guest database to conduct 10K person focus group that drove a complete menu redesign.
Automated table status updates via direct POS integration, allowing host labor to be reallocated to guest interaction.
Every guest that joins the waitlist is introduced to Lazy Dog's Beer Club program via text message, helping drive discovery and sign-ups.