P.F. Chang’s, a popular restaurant concept known for scratch-made Asian cuisine, leverages Wisely to gain an end-to-end understanding of its customers, manage the flow of guests, deliver a personalized experience, and make data-backed decisions to maximize revenue and growth.
To provide a consistent guest experience, P.F. Chang’s needed a seamlessly integrated tech stack that would offer an end-to-end understanding of its customers. The brand was specifically looking for a table management system, reservation software, and restaurant CRM that would enrich the data from its online ordering system (Olo) and loyalty program (Paytronix).
Wisely Host, Reservations & Waitlist, and Marketing Automation. Optimized Table Management enables P.F. Chang's to effectively manage and communicate with both on- and off-premise guests, and use data to improve execution at the front door. Wisely's easy-to-use reservation and waitlist system maximizes reservations by location and eliminates friction for guests with real-time updates and more accurate wait quotes. Pre-built email and SMS marketing automations can be triggered by guest details from Wisely's all-in-one CRM. P.F. Chang's has the ability to flag rewards members to ensure they get a personalized, VIP experience at every interaction. Wisely's integration with Olo and Paytronix provides a single, 360-degree view of each customer.