With 6 different concepts across 13 different locations, Big Red F knew it was important to communicate with their guests based on the type of restaurant and location they had visited, but their marketing team was held back by small lists and limited data about their email subscribers.
Wisely’s Guest WiFi and Audience Segmentation tools enable Big Red F to grow their lists with new guests and better understand and target the guests they had already captured.
Over 2k new emails/month captured and directly integrated into mass and triggered email system
Avg open rate increase from 22-25% to over 35% due to improved targeting, relevance, and best practices instituted alongside Wisely's Deliverability team
91% YoY increase is "Marketing Engaged Guest" KPI based on email acquisition and improved engagement