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Customer Story
with
Lauren Blackburn
Director of Marketing
Smarter Marketing: How Big Red F customizes their messaging to reach more guests
13
Restaurants
32k
Emails acquired
91%
Engaged contact growth
About
Created in 1994 by Chef Dave Query, Big Red F has launched six unique brands. Each of their 13 restaurants is driven by passionate Chefs, Mixologists and GMs who bring warm hospitality to life in the Colorado front range and beyond.
headquarters
Boulder, CO
service type
Full Service
units
13
states with presence
CO, KS
products used
Waitlist
Challenge
Waitlist abandonment
Seating efficiency
Real-time reporting

With 6 different concepts across 13 different locations, Big Red F knew it was important to communicate with their guests based on the type of restaurant and location they had visited, but their marketing team was held back by small lists and limited data about their email subscribers.

Solution

Wisely’s Guest WiFi and Audience Segmentation tools enable Big Red F to grow their lists with new guests and better understand and target the guests they had already captured.

Results

Over 2k new emails/month captured and directly integrated into mass and triggered email system

Avg open rate increase from 22-25% to over 35% due to improved targeting, relevance, and best practices instituted alongside Wisely's Deliverability team

91% YoY increase is "Marketing Engaged Guest" KPI based on email acquisition and improved engagement

"Wisely has been a true partner for us - they’re constantly improving the tools based on our suggestions, and problem solving with us to help us meet our goals as we grow. Overall, they help us be better at what we do."
with
Lauren Blackburn
Director of Marketing

Grow profit, start now

The first integrated Operations and Marketing system for restaurants