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Customer Story
with
Bill Long
CFO
Snooze's 5% sales comp opportunity, fueled by Waitlist data
27
Restaurants
580K
Parties analyzed
$100K +
Daily revenue oppty
About
Now 27 units, Snooze was born on April 2, 2006 in Denver, Colorado seeking to evolve the A.M. dining experience through culinary innovation, an eclectic and energetic atmosphere and comfortable and friendly service.
headquarters
Denver, CO
service type
Full Service
units
27
states with presence
CO, CA, AZ, TX
products used
Waitlist
Challenge
Waitlist abandonment
Seating efficiency
Real-time reporting

Snooze had a hypothesis that they could grow revenue by better aligning table capacity to a restaurants actual demand profile. Yet, they didn't have the data to prove it - or understand just how big of an opportunity it could be.

Solution

Wisely's Waitlist captures every data point about every party and makes that data available in real-time, including demand distribution, seating efficiency, and abandonment.

Results

Snooze calculated a company-wide $100k/day in lost revenue a day due to <100% seating utilization.

Seating efficiency analysis now shapes floor plan design for both remodels and new builds

Waitlist abandonment introduced as new company KPI on Weekly Scorecard and Board level reporting

"This analysis showed that only 70-80% of our seats were being utilized while we're on a wait. We acted on that in our last remodel..."
with
Bill Long
CFO

Grow profit, start now

The first integrated Operations and Marketing system for restaurants