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Customer Story
with
Scott Lawton
Co-Founder
Scaling the Guest Experience: why bartaco switched to Wisely
18
Restaurants
1.92MM
Parties sat
288K
Guest profiles
About
At 18 units, bartaco delivers upscale street food with a coastal vibe in a relaxed environment.
headquarters
Stamford, CT
service type
Full Service
units
18
states with presence
AL, CO, CT, FL, GA, NY, NC, TN, TX, VA
products used
Waitlist
Challenge
Waitlist abandonment
Seating efficiency
Real-time reporting

As bartaco built their growth plan from 10 units to hundreds, they needed a way to better understand their guest and scale the experience that their guests had come to love. With daily waits across their restaurants, they knew their Waitlist was a key tool, however, their prior waitlist didn’t have a guest CRM. They had no method to identify repeat guests, high potential guests, or guests who gave feedback.

Solution

Wisely Hospitality Hub creates a profile for every waitlist or reservation party, visit over visit, across the entire brand. Using our Micros integration, guest preferences, items ordered, lifetime spend, and complete visit frequency data are tied back to guests automatically and available in real-time.

Results

288k searchable guest profiles, used by HQ and in-store teams across Marketing, Ops, and Guest Relations

27 actionable guest audiences using daypart, frequency, and locations visited, all based on Waitlist data.

Guest profiles and insights from waitlist infused directly into real-estate site selection decisions

CRM was one of my biggest initiatives, but nothing we looked at fit for bartaco. Then we met Wisely. They came along with the perfect solution at the perfect time and I couldn't be happier to call them a partner.
with
Scott Lawton
Co-Founder

Grow profit, start now

The first integrated Operations and Marketing system for restaurants