In honor of International Women’s Day, the team at Wisely joins the global movement in affirming that “individually, we're all responsible for our own thoughts and actions—all day, every day. We can choose to challenge and call out gender bias and inequity.” Members of team Wisely share twelve challenges (for themselves and our industry) to create more diverse, equitable, and inclusive workplaces.

Mike Vichich and Subha Rajagopalan, VP of IT Ops for P.F. Chang's discuss how to use data to bring ALL customers into focus, end-to-end, and learn how to predict (and improve!) customer lifetime value in an unpredictable world.

Wisely’s SMS marketing content series will explore the rules, tips, and strategies restaurants need to drive revenue with SMS automations:

As forward-thinking restaurants update and optimize their tech stack, larger brands might find themselves debating whether to buy a solution or build it. This article digs into the debate and determines five vital reasons why buying wins out—every time.

What will the future of loyalty look like? In this conversation with marketing leaders from Barcelona Wine Bar and Punch Bowl Social, Wisely’s CEO Mike Vichich explored how both brands are pioneering new ways to drive loyalty—turning transactions into relationships and proving ROI without discounts, apps, and LTOs.

The year 2020...one for the record books for a lot of reasons but this convo shined the spotlight on the restaurant industry for the creativity and willingness to experiment leaders in the space have shown. Wisely’s CEO Mike Vichich had a 1:1 conversation with restaurateur, chef, and entrepreneur Kimbal Musk who is CEO & Co-Founder of The Kitchen Restaurant Group.

How are trailblazing brands building a tech roadmap for what lies ahead and what pitfalls can be avoided? Matt Eisenacher, SVP of Brand Strategy and Innovation for First Watch, and Arun Nagarajan, CTO of BigSpring, and formerly of the founding UberEats team, joined Wisely to discuss the practical tips and cultural shifts that use a tech roadmap to implement needed updates or full transformations.

A conversation with Professor Peter Fader from Wharton, who pioneered the field of Customer Lifetime Value (CLV) nearly 20 years ago, and the CFOs from bartaco and California Fish Grill. Fader’s work is used in tech, e-commerce, and hedge funds to help leaders fine-tune day-to-day operations. So how can restaurants adopt CLV? CFOs from leading brands discuss their playbooks with Fader and Wisely’s CEO Mike Vichich.

Wisely recaps the conversation between CEO, Mike Vichich, and the CFOs from Chuy's and California Fish Grill during restaurant finance week. They discussed how they overcame analysis paralysis and began using real-time data prior to (and during) COVID-19 to build responsive financial plans, make quick decisions, improve guest experience, and grow profits.

Wisely kick starts an SMS marketing content series that outlines the rules, tips, and strategies restaurants need to drive revenue with SMS automations. The first quick guide will explore the power of SMS marketing automation for restaurants, and the important guidelines brands need to get started.

Wisely welcomes Ushashi Chakraborty as our new VP of Engineering. We caught up with Ushashi to hear about her career, her passion for mentoring engineers, and how comedy shaped her as a tech leader.

Santa Safely Arrives at The Village of Rochester Hills with Online Reservations Powered by Wisely

To keep revenue steady in the winter, it's time to take inspiration from farmer’s markets, Oktoberfest, Christmas markets— anything that get customers dining outside in the cold weather. In this article Wisely lays out the must-haves, how-tos, and creative strategies restaurants can test to keep patios (and parking lot picnic tables) full all winter long.