What will the future of loyalty look like? In this conversation with marketing leaders from Barcelona Wine Bar and Punch Bowl Social, Wisely’s CEO Mike Vichich explored how both brands are pioneering new ways to drive loyalty—turning transactions into relationships and proving ROI without discounts, apps, and LTOs.

The year 2020...one for the record books for a lot of reasons but this convo shined the spotlight on the restaurant industry for the creativity and willingness to experiment leaders in the space have shown. Wisely’s CEO Mike Vichich had a 1:1 conversation with restaurateur, chef, and entrepreneur Kimbal Musk who is CEO & Co-Founder of The Kitchen Restaurant Group.

How are trailblazing brands building a tech roadmap for what lies ahead and what pitfalls can be avoided? Matt Eisenacher, SVP of Brand Strategy and Innovation for First Watch, and Arun Nagarajan, CTO of BigSpring, and formerly of the founding UberEats team, joined Wisely to discuss the practical tips and cultural shifts that use a tech roadmap to implement needed updates or full transformations.

A conversation with Professor Peter Fader from Wharton, who pioneered the field of Customer Lifetime Value (CLV) nearly 20 years ago, and the CFOs from bartaco and California Fish Grill. Fader’s work is used in tech, e-commerce, and hedge funds to help leaders fine-tune day-to-day operations. So how can restaurants adopt CLV? CFOs from leading brands discuss their playbooks with Fader and Wisely’s CEO Mike Vichich.

Wisely recaps the conversation between CEO, Mike Vichich, and the CFOs from Chuy's and California Fish Grill during restaurant finance week. They discussed how they overcame analysis paralysis and began using real-time data prior to (and during) COVID-19 to build responsive financial plans, make quick decisions, improve guest experience, and grow profits.

In other industries, especially e-commerce, brands optimize everything around Customer Lifetime Value (CLV). Wisely's CEO Mike Vichich explores how restaurant CFOs can (and should) follow suit—from strategy, marketing, and ops to labor, menus, and real estate.

Wisely kick starts an SMS marketing content series that outlines the rules, tips, and strategies restaurants need to drive revenue with SMS automations. The first quick guide will explore the power of SMS marketing automation for restaurants, and the important guidelines brands need to get started.

Wisely welcomes Ushashi Chakraborty as our new VP of Engineering. We caught up with Ushashi to hear about her career, her passion for mentoring engineers, and how comedy shaped her as a tech leader.

Santa Safely Arrives at The Village of Rochester Hills with Online Reservations Powered by Wisely

To keep revenue steady in the winter, it's time to take inspiration from farmer’s markets, Oktoberfest, Christmas markets— anything that get customers dining outside in the cold weather. In this article Wisely lays out the must-haves, how-tos, and creative strategies restaurants can test to keep patios (and parking lot picnic tables) full all winter long.

In the age of social media, why should Marketing teams put their energy, time, and budget into email? Because every marketer’s north star is investing in the channels most likely to drive results.

In a Wisely infographic, data from 2000+ locations (powered by Wisely's Data Science) reveals insights and accompanying strategic recommendations to flip the script on guest insights and boost profits.

When cold weather shuts down the patio, and dining room restrictions put a cap on in-restaurant sales, what can restaurants do to maintain and boost revenue? In Wisely’s new content series we explore the whys, how-tos, and possible benefits of three strategies that can build profit when Winter Is Coming.