We’re breaking down two of the most talked about newcomers to the restaurant tech stack: Customer Relationship Management (CRM) and Customer Data Platform (CDP). Learn the differences and how each solution can benefit restaurant brands.

Restaurants continue to face a mix of challenges when it comes to managing and making use of customer data. This has given rise to a new solution in the restaurant tech stack—Customer Data Platform (CDP). What is a CDP and how does it make data easier to leverage across your entire business? Read on to learn more.

In order to successfully rebound and grow post-pandemic, operators are turning to restaurant table management systems to improve efficiency, collect and analyze customer data, and ultimately, deepen their relationships with guests. But not all systems are cut from the same cloth. We've compiled a list of must-have features to revitalize the guest experience and maximize revenue.

In honor of International Women’s Day, the team at Wisely joins the global movement in affirming that “individually, we're all responsible for our own thoughts and actions—all day, every day. We can choose to challenge and call out gender bias and inequity.” Members of team Wisely share twelve challenges (for themselves and our industry) to create more diverse, equitable, and inclusive workplaces.

Mike Vichich and Subha Rajagopalan, VP of IT Ops for P.F. Chang's discuss how to use data to bring ALL customers into focus, end-to-end, and learn how to predict (and improve!) customer lifetime value in an unpredictable world.

As forward-thinking restaurants update and optimize their tech stack, larger brands might find themselves debating whether to buy a solution or build it. This article digs into the debate and determines five vital reasons why buying wins out—every time.

Wisely’s SMS marketing content series explores the rules, tips, and strategies restaurants need to drive revenue with SMS marketing automations:

What will the future of loyalty look like? In this conversation with marketing leaders from Barcelona Wine Bar and Punch Bowl Social, Wisely’s CEO Mike Vichich explored how both brands are pioneering new ways to drive loyalty—turning transactions into relationships and proving ROI without discounts, apps, and LTOs.

The year 2020...one for the record books for a lot of reasons but this convo shined the spotlight on the restaurant industry for the creativity and willingness to experiment leaders in the space have shown. Wisely’s CEO Mike Vichich had a 1:1 conversation with restaurateur, chef, and entrepreneur Kimbal Musk who is CEO & Co-Founder of The Kitchen Restaurant Group.

How are trailblazing brands building a tech roadmap for what lies ahead and what pitfalls can be avoided? Matt Eisenacher, SVP of Brand Strategy and Innovation for First Watch, and Arun Nagarajan, CTO of BigSpring, and formerly of the founding UberEats team, joined Wisely to discuss the practical tips and cultural shifts that use a tech roadmap to implement needed updates or full transformations.

A conversation with Professor Peter Fader from Wharton, who pioneered the field of Customer Lifetime Value (CLV) nearly 20 years ago, and the CFOs from bartaco and California Fish Grill. Fader’s work is used in tech, e-commerce, and hedge funds to help leaders fine-tune day-to-day operations. So how can restaurants adopt CLV? CFOs from leading brands discuss their playbooks with Fader and Wisely’s CEO Mike Vichich.

Wisely recaps the conversation between CEO, Mike Vichich, and the CFOs from Chuy's and California Fish Grill during restaurant finance week. They discussed how they overcame analysis paralysis and began using real-time data prior to (and during) COVID-19 to build responsive financial plans, make quick decisions, improve guest experience, and grow profits.

In other industries, especially e-commerce, brands optimize everything around Customer Lifetime Value (CLV). Wisely's CEO Mike Vichich explores how restaurant CFOs can (and should) follow suit—from strategy, marketing, and ops to labor, menus, and real estate.