In other industries, especially e-commerce, brands optimize everything around Customer Lifetime Value (CLV). Wisely's CEO Mike Vichich explores how restaurant CFOs can (and should) follow suit—from strategy, marketing, and ops to labor, menus, and real estate.

To keep revenue steady in the winter, it's time to take inspiration from farmer’s markets, Oktoberfest, Christmas markets— anything that get customers dining outside in the cold weather. In this article Wisely lays out the must-haves, how-tos, and creative strategies restaurants can test to keep patios (and parking lot picnic tables) full all winter long.

In the age of social media, why should Marketing teams put their energy, time, and budget into email? Because every marketer’s north star is investing in the channels most likely to drive results.

In a Wisely infographic, data from 2000+ locations (powered by Wisely's Data Science) reveals insights and accompanying strategic recommendations to flip the script on guest insights and boost profits.

When cold weather shuts down the patio, and dining room restrictions put a cap on in-restaurant sales, what can restaurants do to maintain and boost revenue? In Wisely’s new content series we explore the whys, how-tos, and possible benefits of three strategies that can build profit when Winter Is Coming.

An accurate and consistent online presence is crucial to brand awareness and guest acquisition—that's why Wisely asked Chatmeter's Listings Management experts to outline common local business listing mistakes, and how restaurants can avoid them to build visibility and boost profit.

If you missed it live or want to share it with a friend, Wisely’s “Never Have I Ever” webinar is now available on-demand

Customer purchasing behavior and business patterns shifted overnight. Wisely digs into analysis to see what factors are impacting restaurant discovery, common pitfalls, and how to come out of the pandemic stronger.

On August 19th at 2:15pm EST Mike Vichich, CEO and Cofounder of Wisely, in partnership with NRN's Restaurants Rise, will lead a rapid-fire Q&A with bartaco and First Watch about how they’re returning to growth through means they never thought possible.

The rules of the game for hospitality have forever changed—brands that come out on top will recognize that the best defense is not just a good offense, but an agile one.

Wisely's CRAVE content series wraps up detailing the pitfalls of omni-channel marketing, how to avoid them, and the ops inspired secrets that connect every platform to create customer experience excellence.

Wisely’s CRAVE content series explores how to put metrics into practice to drive value over time.

Wisely’s CRAVE Content Series outlines three steps to streamline your marketing strategy with automations.