Watch: Customer Intelligence Summit — Wisely Release Event
“Fast-casual tends to be viewed as transactional but our goal is to stand out by really focusing on customer experience—specifically tracking and impacting Customer Lifetime Value. With Wisely, we've shifted our focus to owning and unifying our data so we know who’s coming in, we know their frequency, and we can get data in the hands of other departments.”
CEOs, Board, and the Finance team transition from a same-store sales mindset to thinking about customer lifetime value.
The front-of-house team shifts from counting covers to real insight into who your regulars are—and the back-of-house hums when culinary, menu, and labor decisions are tailored to valuable guests.
Increase ROI and campaign efficiency by pivoting from a return on ad spend model to a lifetime return on ad spend.
Technologists transform from infrastructure architects to customer experience architects.
“Fast-casual tends to be viewed as transactional but our goal is to stand out by really focusing on customer experience—specifically tracking and impacting Customer Lifetime Value. With Wisely, we've shifted our focus to owning and unifying our data so we know who’s coming in, we know their frequency, and we can get data in the hands of other departments.”
"With traditional loyalty programs, if you have 15% of your customers enrolled, you're near world-class. With Wisely Customer Intelligence, we're looking at 100% of customers to understand their behaviors and customer lifetime value. It's not only been a big step for our organization, but it has driven incredible results and has been transformational for our business."
"Now more than ever, we're focused on unlocking in-depth customer insights that help us connect and build a deeper relationship with our guests through recognition, customization, and personalization. Our aim is to truly know guest preferences and desires before they would ever expect us to — so we can cater to them individually. The brands that can take experiences to this next level will be the brands that win."
“We sought out a CDP provider to provide a central data layer to orchestrate a single customer view across our brands. One of the challenges we had with our existing technology partners was the inability to build truly personalized engagement. Wisely worked with us to map out our ideal data infrastructure.”
“Building a restaurant brand is hard; it has gotten even harder recently. Wisely was the first company I met that understood not just what that meant, but what it required to deliver day-in and day-out. Restaurants will continue to change and I’m confident Wisely is the company that will be there alongside the brands of the future.”
“With Wisely, obtaining customer data from multiple channels is key to driving our business analytics, building a customer profile, and understanding spending habits. We continue to see feature updates that make managing data and working toward personalized marketing even easier.”
“At Barcelona Wine Bar we aim to provide an amazing experience for our guests. This experience often includes our guests working with us on their reservation or wait time. We have always wanted to keep these host stand moments as natural and direct, and as far from a “system”, as possible. Wisely has enabled our restaurant operators to spend more time delivering incredible guest experiences and less time managing multiple clunky systems.”
Gain control of your guest data and connect data silos for a view of 100% of guests. Identify your top 5% of customers by Customer Lifetime Value.
Target lookalikes of high-value guests across marketing channels. Reaching lookalikes of the top 20% of guests on paid search/social is proven to drive acquisitions for < $1.
Accurate wait quotes mean reduced abandonment and happier guests. Wisely's algorithms are proven to be 80%+ accurate (average human is proven to be about 20-30%).
Automate email & SMS campaigns based on guest behaviors—proven to drive guests to reorder and return, faster.
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Attract more high-value guests and retain them for life with Wisely’s 22 campaign ideas tailored to boost Customer Lifetime Value.
