CEOs, Board, and the Finance team transition from a same-store sales mindset to thinking about customer lifetime value.
The front-of-house team shifts from counting covers to real insight into who your regulars are—and the back-of-house hums when culinary, menu, and labor decisions are tailored to valuable guests.
Increase ROI and campaign efficiency by pivoting from a return on ad spend model to a lifetime return on ad spend.
Technologists transform from infrastructure architects to customer experience architects.
“Fast-casual tends to be viewed as transactional but our goal is to stand out by really focusing on customer experience—specifically tracking and impacting Customer Lifetime Value. With Wisely, we've shifted our focus to owning and unifying our data so we know who’s coming in, we know their frequency, and we can get data in the hands of other departments.”