The explosion of technology that has entered the restaurant industry has opened new doors for brands to innovate and provide a better guest experience. But, it has also simultaneously fragmented the capture and actionability of customer data.
Wisely Customer Intelligence is an all-new solution that extends customer data into every other part of the business—the first-ever Customer Data Platform (CDP) for restaurants.
Join the event for the product unveiling and to hear the story of the successful pilot with Global Franchise Group, which owns and operates over 1,500 units across six concepts—followed by an engaging panel discussion.
Panelists: Warwick McLaren — Global Franchise Group, Kelly MacPherson — Union Square Hospitality Group, Mike Vichich — Wisely, Ushashi Chakraborty — Wisely
The role of restaurant marketers is evolving at a rapid clip. To keep up, team leaders must challenge the old ways of thinking, from loyalty strategies to mass marketing, as well as make the case for implementing a more modern MarTech stack. In this session, hear how the industry's leading marketers are paving the way and winning with a data-first and automation-centric approach—disrupting the traditional channels and strategies of restaurant marketing.
Panelists: Katie Bartlett — Sonny's BBQ, Emily Hargreaves — First Watch, Rachel Boyschau — Wisely
Numbers don't reserve tables or pick up orders. Customers do. Imagine every host learns everything they need to know about each customer just before they walk in the door. With Wisely, the future of making customer data accessible FOH is here. In this session, Wisely's restaurant partners will share just how their operations have evolved to help them deliver an even more personalized guest experience with even greater efficiency in the wake of COVID.
Panelists: Art Kilmer — P.F. Chang's, Robert Hensmann — Wings Etc., Mingming Zhang — Wisely, Jessi DeNaut — Wisely
“Restaurants are moving from a decentralized channel focus to a unified customer focus. When brands unify their data into a centralized system, it allows them to get a single customer view—and they can see precisely how much their customers are spending, where they are engaging, when, and how often. This level of precision leads to better efficiencies around ads management, acquisition, and, more importantly, better long-term relationships with existing customers.”
“Gone are the days of one channel vs the other, restaurants need to be present where their guests want to engage beyond the traditional four walls of their restaurant. Those winning are reimagining the customer experience across channels by investing in a more flexible and open architecture, as well as, robust analytics capabilities powered by AI. This power tech combination, coupled with a relentless focus on the guest experience, are the ingredients for success.”
“Winning restaurant brands are shifting their focus to maximizing customer lifetime value. The fundamental shift happening is brands are extending customer data into every part of the business—changing the game for everyone from ops and marketing to IT and finance.”
"Restaurants are recognizing that siloed customer data is not powerful. Integrating various data points and merging them into a customer intelligence platform opens a world of possibilities. It leads to personalized customer interactions which ultimately makes restaurants more profitable."
"Consumers needs and behaviors are more dynamic than ever. To be successful, restaurants must understand these changes and quickly adapt messaging and technology to meet them."
“We’ve reached a real tipping point for restaurant marketers. Brands that win will cast aside the notion that marketing is about managing points programs, gift card promotions, and mass or social media. It’s time for marketing, ops, and IT to work as one in creating frameworks to engage guests in new and exciting ways. The challenge marketers face is educating legacy leadership, being willing to test and fail, and ultimately prove that more modern tactics are imperative to driving loyalty and profits at-scale.”
To quote our partners at Wisely, "winning brands are saying goodbye to transactions and hello to customers." How we at P.F. Chang’s see that opportunity is all about changing what were transactions and adding in-depth customer insights to connect and build a relationship through recognition, customization, and personalization. Taking a guest beyond a transaction, and even a loyalty platform, to know preferences and desires before a guest would ever expect us to know how to cater to them individually. The brands that can take experiences to this next level will be the brands that win.
“In today’s rapidly changing environment, it is critical to be able to focus on data relevant to your most loyal customers. The ability to connect and establish a dialogue with them is key to maintaining and growing your key customer base.”
"We are seeing data and machine learning playing a bigger role in helping brands make smarter decisions. The challenge is, restaurant technology must rise to the same level of sophistication as ecommerce. Truly knowing your customer is the first step—we call that Customer Intelligence. With answers, rooted in data and analytics, businesses can tailor every action, communication, and business decision to the behaviors of their most valuable guests."
"The best restaurants are using technology and customer data to elevate and personalize the guest experience at every step of their journey. The opportunity is for brands to build one holistic guest profile and tailor every guest interaction according to each persons unique preferences and behaviors—this approach will be a true industry game changer"