First Watch is a daytime cafe concept serving made-to-order breakfast, brunch, and lunch—and quickly shifted to a hybrid model of dine-in and take-out in the wake of the pandemic
First Watch has always been a dine-in destination for guests, and off-premise was not a core strategic play. During COVID-19, off-premise sales jumped from 5% to ~30%. First Watch needed to fast track implementation of a new tech stack to better communicate with guests, capture customer insights, and execute targeted marketing—all while delivering a First Watch experience, even at home.
Reduce friction by implementing Wisely’s remote waitlist, a refreshed guest app, and Olo online ordering. Build brand awareness with online presence and targeted campaigns via Wisely’s Marketing Automation. Deeply understand guest behavior and preferences with Wisely’s CRM to focus initiatives on frequency and loyalty.
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Attract more high-value guests and retain them for life with Wisely’s 22 campaign ideas tailored to boost Customer Lifetime Value.