bartaco delivers upscale street food with a coastal vibe in a relaxed environment.
As bartaco laid the foundation to rapidly grow across the U.S., they needed a way to better understand their customers and scale the experience that their guests had come to love. Running a wait daily in most of their restaurants was a key indicator that their waitlist was a critical tool for ops, however, their prior system didn’t have a guest CRM that could also be leveraged across the organization. They had no method to identify repeat guests, high potential guests, or guests who shared feedback.
Wisely creates a profile for every waitlist and reservation party, visit over visit, across the entire brand. Via POS integration, guest preferences, items ordered, lifetime spend, and complete visit frequency data are tied back to guest profiles automatically and available in real-time.