Full Service

List Assist Supports Hosts by Reducing Manual Work at Ruby Slipper

Ruby Slipper Restaurant Group operates Ruby Slipper Café and Ruby Sunshine, which specialize in New Orleans-style breakfast and brunch. Ruby Slipper leverages Wisely Host to effectively manage its busy restaurants and Marketing Automation for real-time guest communication.

18
U.S. Locations
13
Years in Business
207K
Parties Per Year
LA, TN, NC, AL, FL
States with Presence

At Ruby Slipper, our guests’ experience is our top priority. In the past, we have had to rely on keyboard shortcuts and other workarounds to manage our waitlist while trying to maintain focus on our guests. The List Assist feature does the tedious tasks like marking no-shows and manually texting guests so our hosts can focus on the guest experience.

Frances Bodet Saunders
Director of Quality and Operational Systems at Ruby Slipper Restaurant Group

Challenge

With three- to four-hour wait times at some of its busiest locations, Ruby Slipper needed a way to keep its waitlist clean, reduce manual work for hosts, and boost guest satisfaction with more accurate wait quotes and real-time updates.

Solution

With Wisely’s List Assist, no-shows are automatically removed from the waitlist to reduce clutter and ensure that estimated wait times aren’t skewed. A sequence of customizable automated reminder texts encourages waitlist guests to return to be seated quickly. Automated waitlist cleansing, reminder texts, and Wisely’s SmartQuote algorithm keep guests informed, manages expectations, and boosts satisfaction.

The Results

In just 30 days of running List Assist at one of the busiest locations, Ruby Slipper saw a 27% reduction in texts sent manually by hosts to guests, enabling the team to work more efficiently.
16% of no-show parties were automatically removed from the waitlist on behalf of the host, preventing skewed wait quotes. As a result, there was a 6% increase in wait quote accuracy, leading to happier guests and faster turn times.
17 minutes were saved in the 3-hour period at the peak of the shift when the host is the busiest, freeing them up to actively engage with guests.