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We’re breaking down two of the most talked about newcomers to the restaurant tech stack: Customer Relationship Management (CRM) and Customer Data Platform (CDP). Learn the differences and how each solution can benefit restaurant brands.
Restaurants continue to face a mix of challenges when it comes to managing and making use of customer data. This has given rise to a new solution in the tech stack—the Customer Data Platform (CDP). What is a restaurant CDP and how does it make data easier to leverage across your entire business? Read on to learn more.